The FINA/Airweave Swimming World Cup Returns in 2016 in it's short course format. Berlin is returning to the series after a few years break. Started in 1979, the FINA Swimming World Cup attracts the world's top elite swimmers to a series of two-day events taking place between August and November every year.
The individual events take place over seven or eight locations around the world and the circuit is structured in clusters (Europe, Asia and the Middle East). The tota prize money distributed to winners can be upwards of US $2 Million.
- 25m short course format.
- Berlin back in the series after few years break.
- 9 events in iconic locations, 3 clusters.
- 34 events over 2 days event (no mixed relays).
- Prize Money USD 2,178,000.
Airweave is the official title sponsor of the Swimming World Cup from 2015 to 2017. If you're having trouble recognising the name it's because it's a Japanese company that makes mattress toppers.
Unexpected at first, but when you look into it their bedding toppers are scientifically proven to be beneficial to athletes. The company clearly wants to market it's products to elite athletes and swimmers. In fact, yesterday it was announced that U.S Swimmer and 11 time Olympic medallist Ryan Lochte is the new brand ambassador. He had this to say about his experience of sleeping on Airweave products...
"I train almost every day and that certainly takes a toll on me physically. When I started sleeping on Airweave, I found an improvement in my recovery time. I sleep deeper and wake up feeling more refreshed and ready to push myself in the pool. I'm thrilled to be an Airweave ambassador and tell the world about their revolutionary products. You spend one third of your life in bed, so why wouldn't you want to improve your sleep?"
The company claims that their products offer a deeper, more consistent and more comfortable sleep that is particularly valuable for athletes. "Airweave was originally a product geared to athletes, who have unusual demands when it comes to sleep – they often sleep in different places and need to ensure that they stay in peak condition." said Motokuni Takaoka, president and CEO of Airweave.
So has anyone out there tried one of these premium mattress toppers? What was your experience? If they live up to the hype, perhaps in the future you may see Airweave products at ProSwimwear...