Ryan Lochte Signs With New Sponsors TYR

If you missed out on the controversy surrounding Ryan Lochte at the Olympic games in 2016, then where were you!? The event that has become known as the "Gas Station" incident meant that Lochte's former sponsors (Speedo) felt that they could no longer back him. Lochte obviously apologised and was incredibly embarrased by his own behaviour on that night, but we live and learn. Well, now American swimming brand TYR (obviously not afraid of a challenge) have picked up Lochte for the 2017 season and perhaps beyond. All publicity is good publicity, right?

Here's the official press release from TYR:

Seal Beach, CA — January 26, 2017 — TYR Sport is proud to announce the signing of 12X Olympic Medalist Ryan Lochte to its roster of sponsored athletes. As a truly iconic figure in the world of sports, Ryan has earned his status as one of history’s most recognizable names in swimming. With show-stopping appearances in the last four Olympic Games, he remains the World Record holder in the 200-individual medley. In addition, his seven individual Olympic medals are second all-time in the sport of men’s swimming. Ryan has been named both American and World Swimmer of the Year twice in his career (2010 & 2011) and has a total of 70 medals in major international competitions including 45 first place finishes. Ryan’s debut will be featured in TYR’s marketing campaign “Just Let Me Work,” and will provide fans with a glimpse into what motivates the decorated athlete moving forward.

In addition to his success in the pool, Ryan is incredibly focused on charity. He is the spokesperson for Parent Project Muscular Dystrophy (Duchenne), an illness that has personally impacted his family, as well as the Mac Crutchfield Foundation, an organization dedicated to raising money for drowning awareness. “I am thrilled that I will be continuing my swimming career with TYR Sport,” began Ryan. “I still have so much more I want to accomplish and TYR offers the perfect platform to achieve those goals. I’ve always been very impressed with the quality of their gear and feel fortunate to be part of their family. I look forward to the next chapter.”

“TYR is incredibly excited to welcome Ryan Lochte to our family,” said Matt DiLorenzo, Chief Executive Officer of TYR Sport. “Through his work in the pool he has elevated the sport of swimming on a global scale. However, it is his humble and caring approach toward his fans that has proven truly commendable. As a company, we stand behind Ryan, and look forward to seeing what he can achieve.” Ryan joins an accomplished team of TYR sponsored swimmers including Olympic Gold Medalists Dana Vollmer, Matt Grevers, Cody Miller and Kelsi Worrell, as well as Olympians Jacob Pebley and Molly Hannis.

About TYR

Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete.
From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.

View the entire range of TYR swimsuits, goggles, caps, accessories, wetsuits and much more on our website!